Email marketing is a must have for small businesses and startups. Why? Because it actually works. No matter the size of a company or the industry, email is a game changer that produces one of the highest return on marketing dollars invested. Constant Contact’s Email Marketing Stats for 2017 reported that marketers received an average return of investment of $38 for every $1 spent on email marketing.
Not only is email effective, it’s also desired. Multiple studies show that consumers regularly say that email is their preferred channel for brand communications.
Here are some of the leading email service providers: